ISPO exhibition in Shanghai

ISPO Shanghai 2025, with its core theme of "Sports Aesthetics System × Future Health Scenarios," 

presented a panoramic view of the vitality and transformative direction of the sports and outdoor industry in the Asia-Pacific region.

Competition in the sports and outdoor market has become a comprehensive competition of value propositions. 

It demands not only continuous technological innovation but also the ability to transform technology into cultural and emotional connections and superior experiences. 

The exhibition pointed us in the right direction; the next key step is to deeply integrate the core concepts of "sports aesthetics" and "health scenarios" into every iteration of our products and every communication with our brand.